Custom Brand Reveal For Twitch Personality, Rokitfire

February 26, 2021

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Custom logo design with handlettered name by brand designer Abby Powell.

I am so excited to be showing off this FUN branding project that I had the pleasure of being a part of. My friend and major cheerleader, Johnny Robinson, asked me to bring to life a vision he had for his space online in the Twitch platform.

We had a blast creating a variety of versions for this logo to be versatile and have the ability to translate on and off screen.

Custom handlettered logo by Abby Powell designs, brand designer.
Custom logo design with handlettered name by brand designer Abby Powell.
Custom logo design with handlettered name by brand designer Abby Powell.

He wanted something fun and vibrant that would be unique and also have the ability to work well on the Twitch platform as well as in a merch line later on.

Rokitfire custom logo and branding project by brand designer Abby Powell.

The custom branding on the "rokitfire" logo is handdrawn and handlettered and was such a treat to work on! We included some fun gradient colors into the custom branding to add dimension and variety to the overall brand.

custom color pallette designed by brand designer Abby Powell

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Photo credit: Amber Tice